About
No ka ‘oi means “the best”
Maui No Ka ‘Oi is the magazine for people who love Maui. We produce six handsome issues a year, each a celebration of award-winning photography and editorial on the people, places and events that make Maui “no ka ‘oi”. As the only newsstand-quality magazine devoted entirely to the best island in the world Maui No Ka ‘Oi is known among our readers for authenticity, timeliness, and an insider's view of island life.
Every issue delivers a variety of topics, enticing readers with everything from outdoor Maui adventures to the latest in island dining. Going beyond just a general interest, our editorial caters to those who have a place in their heart for Maui through exploring native culture, reporting on environmental and community concerns and delving into hot-button topics that are on the top of residents’ minds. And our special annual sections offer fun, must-have advice and information on some of Maui’s most notable topics, including golf, destination weddings, and island-style homes and gardens.
Readership
Maui No Ka ‘Oi magazine readers are Hawai‘i’s most coveted audience– qualified, high-income return visitors and second-home residents, as well as Maui‘s affluent and influential kama‘aina (local) communities.
Affluent Adults & Avid Travelers: Our subscribers average three vacations per year and report an annual household income of $125,000 or more. Their favorite traveling favorite pastimes include fine dining, shopping, sightseeing and cultural activities. When in Hawai‘i, 92 percent stay in luxury hotels and condominiums.
Loyal Repeat Visitors: Maui No Ka ‘Oi magazine appeals to visitors who consider Maui an integral part of their lifestyle. Approximately 70 percent of our readers are repeat visitors who return to Maui at least once a year.
Circulation
Maui No Ka ‘Oi magazine is published six times per year with a circulation of 40,000 per issue. Estimated annual readership is over one million Maui enthusiasts.*
Distribution
Maui No Ka ‘Oi magazine enjoys a continuously growing distribution that continues to grow, reaching readers throughout Hawai‘i and across the U.S.
Paid Subscribers: Over 18,000 households subscribe to receive Maui No Ka ‘Oi mailed direct to their door six times per year.
On-Island: As the magazine of choice for Maui’s most prestigious resort properties, Maui No Ka ‘Oi magazine is distributed in over 8,000 rooms island-wide from Wailea to Kapalua.
National Newsstands: The only newsstand quality magazine published for Maui, Maui No Ka ‘Oi magazine is sold in all 50 states at such reputable booksellers as Waldenbooks, Borders, and Barnes & Noble.
* Based on 4.5 readers per issue.